Monetizing Innovation: How to Ensure your Innovation Pipeline Delivers Incremental Value
Tuesday 5:00 pm - 5:30 pm, Conference Room (Ballroom A)
Speakers: Brad Soper
Companies invest substantially in designing and building new products. Yet they consistently struggle to monetize them. Billions of dollars are spent and lost every year because more than 70 percent of innovations fail to meet financial goals – or fail entirely. Why is this? What common characteristics do failures have and more importantly how can we learn from them?
During this session, Brad Soper will share Simon-Kucher’s experience with monetizing innovation honed while helping many of the leading technology companies including Uber, Dropbox, Asana, and GitHub as well as more traditional industrial based companies. Brad will discuss how designing the product around the price can lead to an inflection point in profitability and customer satisfaction.